Qihoo 360 took the world by surprise in 2013, when it managed to win around 10% of Chinese search market share almost overnight and it has been steadily making ground on Baidu ever since. Chinese internet company Qihoo 360 announced the release of Haosou – which means good search – as a replacement for its existing option, so.com. This is not technically a new search engine, but it is a relaunch of an existing one. To that end, here is a round-up of a few changes and new kids on the block you may not have heard of, but might be ones to watch in 2015. ![]() ![]() Yet if you are targeting international markets, keeping your finger on the pulse of what’s happening can ensure you’re investing your valuable budget in the right places, open up new opportunities, give you an edge over the competition – and help you to stay relevant to the audience you’re working so hard to reach. In the ever changing and ever busier world of digital marketing, it’s almost impossible to keep up-to-date with the latest developments and changes – even just in one market, never mind in ten or twenty.
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